McCoy, a trusted brand from the V K Group India, was founded in 1978. “The Real McCoy” is an idiom known for “the real thing” or “exactly what it is claimed to be”. As the name suggests, we at McCoy strive hard to bring the best quality of home appliances to our clients. These are manufactured at our completely backward integrated facilities spread across India. Being in the appliance manufacturing industry for more than 45 years, we have grown through our experiences and continue to evolve with the ever-changing needs of this dynamic market. We can proudly say that our products have been serving more than 5 million customers in India and more than a million customers globally.

With stringent quality standards in place we aim to provide the best value to our customers along with a promise of happiness, comfort and convenience. We’re in the business of making Indian home maker’s lives convenient and work as a team to provide customers more suitable options in high quality products at competitive pricing.

Our growth trajectory has seen us move from a small workshop to where we are today with McCoy all due to the appreciation of our loyal customers.

McCoy reputation and customer trust has been built and strengthened through years of hard work and diligence. We use our 45 years of experience to plan and deliver the best home appliances for our customers. Today, we are leading market player catering to customer needs with a plethora of home appliances that include our wide range of air coolers, water heaters, mixer-grinders, gas stoves, irons and fans.

Our goal is to present appliances that provide convenience and luxury in a cost effective manner. The journey is one peppered with constant improvement, innovative thinking and immaculate planning, fuelled by dedicated teamwork. The destination lies in helping our customers live in comfort with the best in class appliances.


Studies and statistics reveal that almost 64% customers believe that customer service is more important than price. This self-explanatory term helps us to put our customers first, above all. Which makes us believe in doing business around them and doing what’s important to them.


We strongly believe in “Building customer trust leads to brand loyalty.

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